Allyson Felix’s Saysh sneakers are now available at Kith stores – Footwear News
Sneaker lovers now have another way to get their hands on a pair of Saysh shoes from Allyson Felix.
Starting today, three versions of the Saysh One lifestyle sneaker will be available at two Kith flagship stores: Miami and SoHo, New York. The retailer will offer the shoes in white and black colorways, along with an exclusive new look called Summer Fade that draws inspiration from the poolside palette of Los Angeles (Felix’s hometown).
All three colorways sell for $165.
This is the first physical retail launch for Saysh. The direct-to-consumer brand, which debuted in 2021, was created by the Olympic gold medalist and her brother, Wes Felix, to be an alternative to big sports brands.
Saysh has positioned himself as a “by women, for women” imprint, which Wes Felix told FN was non-negotiable for his beloved athlete sister. “We want to create a balance specifically for women in the footwear space and in consumer products in general,” he said at launch.
To create the first Saysh One look, the brand teamed up with renowned designers Natalie Candrian and Tiffany Beers to create a shoe that is lightweight, breathable and ideal for everyday use. The shoe features woven jacquard textiles and microsuede on the upper. Additionally, to ensure that it adapts to the shape of the female foot, Saysh has crafted the sneaker with a single heel piece and a tight lacing system that is meant to be sleek and supportive.
In a speech in November when she received the FN Launch of the Year award, Allyson Felix explained that Saysh was born out of a need to create shoes so she could compete in the Tokyo Olympics. “Through this process, we have learned that women have been neglected in this space for too long. And we had the opportunity to create something for women designed by women and had the privilege and honor to do so in lifestyle sneakers,” she said.