ASICS India Celebrates Sound Mind Sound Body Philosophy Through ‘Choose To Move’ Brand Campaign
~Actor Tiger Shroff joins the movement, urging individuals to feel the impact of movement on body and mind~
NEW DELHI, September 30, 2022 /PRNewswire/ — ASICS, a Japanese sports performance brand, unveiled its latest #ChooseToMove brand campaign. Featuring ASICS India Brand Ambassador Tiger Shroff, the campaign builds on the brand’s philosophy of achieving ‘A healthy mind in a healthy body.’
Designed to inspire today’s youth to choose welfare above anything else, Choose to move celebrates the power of movement. The campaign aims to inspire people to get active and move, no matter who they are or how they move, because ASICS believes movement is the key to a fulfilling life.
True to its essence, Choose to move is a modern retelling of ASICS’ founding philosophy, “A healthy mind in a healthy body‘ where mental and physical welfare are intrinsically linked. The campaign further exemplifies the brand’s vision to “create a quality lifestyle through smart sports technology” and the mission to provide goods and services that support healthy and fulfilling lifestyles around the world.
Tiger Shroff can also be seen sporting key styles from ASICS SportStyle – stylish and designed for everyday. Inspired by sports performance and defined by lifestyle, SportStyle fuses traditional and modern designs in surprising and unexpected ways, encouraging you wear what speaks to your soul.
Speaking at the launch of the film, Mr. Rajat Khurana, Manager Director ASICS India and South Asiasaid, “For many years now, ASICS has been on a mission to inspire as many people as possible to experience the uplifting impact of movement on the mind as a way to achieve a healthy mind in a healthy body. Through the “Choose To Move” campaign, we want to empower every individual to start making the right choices that push their boundaries and encourage personal movement. As a brand, we aim to continue building a stronger sporting culture and promote the positive and uplifting power of sport through our product offerings and messaging.“
The campaign can be viewed here – Choose To Move | ASICS x Tiger Shroff – YouTube
Anima Sana In Corpore Sano, meaning ‘A healthy mind in a healthy body‘ is an ancient Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, over 70 years ago by Kihachiro Onitsuka and is today a leading designer and manufacturer of running shoes, as well as sports-inspired footwear, apparel and accessories. and SportStyle. ASICS currently has 72 stores across India. More details can be found at https://www.asics.com/in/en-in/storelocator. For more information, visit www.asics.com/in/en-in
SOURCE ASICS India