Balenciaga’s new $1,850 sneakers are ‘entirely destroyed’
Pre-distressed sneakers aren’t new to the fashion world – brands like Golden Goose, Gucci and Margiela House have been criticized for selling dirty shoes at grossly marked-up prices in the past. Even sportswear brands have jumped on the trend, with pre-yellowed TPUs and DIY “vintage” customs becoming commonplace in recent years. But a new design from Balenciaga dials up the stained look to the extreme, and social media is, predictably, mad at the shoes.
Dubbed the Paris Sneaker, Balenciaga’s new shoe offering comes in both high-tops and mules. The normal version, which sells for $625 for the top and $495 for the mullet, is relatively harmless. They look like tumble-dried Chuck Taylors and come in black, red, and white colorways. If Balenciaga had stopped there, it probably could have avoided the social media response, but the Demna Gvasalia-led brand has gone further with a limited-edition “Fully Destroyed” variant of the shoe. According to Balenciaga, these specific pairs were created for the sneaker’s ad campaign and are “extremely worn, marked and soiled.” 100 pairs are available from balenciaga.com in white and black and priced at $1,850 each.
It’s worth noting that the pairs sold (pictured above) don’t look as trashy as the shoes photographed for the campaign, but they were still enough to get Twitter talking.