Bridal shoe brand takes another step on the road to growth with US operation
Manchester-based bridal footwear and accessories company Charlotte Mills is expanding, with stock now available across North America.
The fast-growing British bridal brand has now launched in the US with a US-only website offering free delivery and returns.
Since graduating from the London College of Fashion, after joining alumni Jimmy Choo and Sophia Webster, Charlotte and her eponymous label have been on a mission to create romantic shoes and clutches accessible to all brides.
The brand is known for its handcrafted shoes with a silver sixpence in each pair and the handcrafted, embossed words on the leather soles, saying, “Something old, something new, something something borrowed, something blue and a silver sixpence in his shoe.
Charlotte Mills also offers a collection of matching clutches that can be worn well beyond the bride’s wedding day.
Logistically, the brand now has a distribution center dedicated to the American market.
Founder and Creative Director, Charlotte Mills, said: “While the pandemic has brought the wedding industry to a screeching halt, like many others, brides have taken to the internet to research fashion brands from directly to consumers.
“With this, we have seen an increase in our US clientele requesting our shoes and accessories, not only for their micro weddings, but also for bridal showers, bachelorette parties and rehearsal dinners until the day of the wedding itself – when it was safe to do so.
“With the demand, it was the next natural step for us to move to the United States.”
Originally from Manchester, Charlotte set her sights on London where she studied at the prestigious Cordwainers – part of the London College of Fashion – and graduated with a BA (Hons) in product design and development for the fashion industry.
It was here that Charlotte first created a bridal shoe collection for her graduation show and joined a roster of alumni including Jimmy Choo, Patrick Cox and Sophia Webster.
Having worked for some of the UK’s best-known brands for several years, the Charlotte Mills Bridal concept was always a burning ambition.
Using a corporate grant, remortgaging her home, and gathering all of her financial resources, Charlotte launched her eponymous collection in 2014.