Coca-Cola’s London pop-up includes bar and $250 sneakers: photos

The store houses a range of Coca-Cola branded merchandise including clothing, collectibles, shoes and a bar selling variations of the famous soda.

Inside the Coca-Cola store in Covent Garden, London.

Abby Wallace/Insider.


The store also carries a range of other Coca-Cola branded merchandise, including hoodies, sweatpants and caps.

Clothes racks inside the Coca-Cola store in London.

Clothes racks inside the Coca-Cola store in London.

Abby Wallace/Insider.


This pair of Coca-Cola themed trainers cost £195 ($241), a store employee told Insider…

The Coca-Cola brand sneakers in the store.

The Coca-Cola brand sneakers in the store.

Abby Wallace/Insider.


…while this Coca-Cola embossed varsity jacket is priced at £98 ($121).

The store featured Coca-Cola branded varsity jackets.

The store featured Coca-Cola branded varsity jackets.

Abby Wallace/Insider.


The pop-up store also offers a range of limited-edition “Intergalactic” clothing. The space-themed line also extends to Coca-Cola beverages and is inspired by the soda’s first journey into space.

The Intergalactic Range inside the store.

The Intergalactic Range inside the store.

Abby Wallace/Insider.


Coca-Cola was the first soda to be consumed in space. According to the Coca-Cola website, astronauts on the space shuttle Challenger took a “space box” with them on a mission in 1985.

Clothes rails inside the Coca-Cola store in Covent Garden, London.

Clothes rails inside the Coca-Cola store in Covent Garden, London.

Abby Wallace/Insider.


Clothing from Coca-Cola’s collaboration with the Lee jeans brand is also present in the store. According to a worker, Lee made the original Coca-Cola bottlers’ uniforms. The striped jacket is a replica of that uniform, they added.

The store had Lee brand jackets.

The store had Lee brand jackets.

Abby Wallace/Insider.


The store also features floor-to-ceiling shelves filled with collectible Coca-Cola bottles…

The store had collectible bottles.

The store had collectible bottles.

Abby Wallace/Insider.


… as well as glasses in the shape of Coke bottles and tin cans.

The Coca-Cola store in London had glass collectibles.

Glass collectables in the Coca-Cola store in London.

Abby Wallace/Insider.


There is also a station where you can customize your own can of coke.

The Coca-Cola store in London has a station where you can customize your own can.

The Coca-Cola store in London has a station where you can customize your own can.

Abby Wallace/Insider.


The best part of the store is the “drink bar”, located at the back of the outlet. This made the store feel less like a pop-up and more like a permanent store.

The store had a bar inside.

The store had a bar inside.

Abby Wallace/Insider.


… including limited edition mocktails around a particular event. This month’s “Winner’s Circle” drink is inspired by the FA Cup, an annual football competition currently taking place in England.

The menu behind the bar at the Coca-Cola store in London.

The menu behind the bar at the Coca-Cola store in London.

Abby Wallace/Insider.


The bar also offered toppings to the drinks on tap, including a citrus “Bubble Blaster” that evaporated on top of my drink.

A Coca-Cola drink with the bubble blaster added on top.

A Coca-Cola drink with the “Bubble Blaster” added on top.

Abby Wallace/Insider.


The store is a temporary facility and is expected to remain open until September.

The Coca-Cola store in London had branded caps and wallets.

The Coca-Cola store in London had branded caps and wallets.

Abby Wallace/Insider.


Comments are closed.