Cult & Rain makes NFT sneakers that you can trade in for an identical luxury pair


Digital fashion brand Cult & Rain is launching its first collection of NFT sneakers created on the Ethereum blockchain linked to high-end physical shoes.

The New York-based company called “the crypto-born first luxury fashion house, ”was founded by industry veteran George Yang as a way to bring high fashion to the Web3. Yang has run international design studios and previously designed for global fashion brands such as Theory, Costume National, Guy Laroche, and Cerruti Paris.

The brand’s first launch, dubbed Genesis Drop, will feature 2,000 4K animated NFTs that can be redeemed for an identical pair of luxury sneakers of Italian manufacture. Using her know-how and industry connections, Yang says the company sources the best quality materials and workmanship to produce a physical product valued at over $ 1,000.

There are four sneaker designs in five unique colourways as part of the Genesis Drop, with 100 pairs per color set. Special skins have also been designed by several digital artists including The heart project by Aidan Cullen, Sean williams, Sophie sturdevant and Javier Arrès.

The presale for the drop begins on February 7, while the General Mint begins on February 10. All styles of sneakers will be released at the same time and will be numbered 001 to 100, with six rarity traits per shoe colourway.

NFT holders will be able to redeem NFTs for the exact style of sneaker they want until March 1 via cultandrain.com. Production of the 2,000 hand-crafted and personalized sneakers at the company’s Italian factory will begin on March 8 and take up to 16 weeks.

Cult & Rain plans to release additional physical and tradable utilities related to NFTs, including Cult & Rain branded discounts, airdrops, and VIP access to in-person and metaverse events. The company is also hoping to create a wearable metaverse to match each sneaker model and plans to put on a metaverse fashion show.

In other news, a rare NFT “Golden Ape” Doodle sold for $ 1.1 million.



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