Fashion brand acquired, securing Australian following

Global restructuring firm Gordon Brothers has acquired the global Orsay brand, archives, associated trademarks and other intellectual property from Orsay GmbH.

The company partnered with Scayle to continue its growth in addition to maintaining existing Orsay franchisees.

Gordon Brothers chairman Tobia Nanda said the acquisition allows the Orsay brand to develop new apparel, footwear and accessories – and continue to be available globally and to customers in Australia, where it has a dedicated clientele.

“We have been following the Orsay story for years and have always been impressed by the brand’s powerful connection with consumers.

“The Orsay brand has been successful across regions, countries and distribution channels, and we are thrilled to partner with Scayle for its next chapter of growth.”

Scayle co-CEO Tarek Muller praised the partnership.

“Throughout this process, Gordon Brothers has shown enthusiasm for the Orsay brand, flexibility and willingness to ensure its continued presence in the European market.

“The agile strategy and growth objectives fit perfectly with SCAYLE’s modern business setup and rapid use cases.”

Gordon Brothers has been actively investing in brands since 2003, partnering with companies to help revive and reinvent brands such as Laura Ashley (pictured) and Nicole Miller.

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