How to Create a Pitch Deck for Investors, According to Impossible Kicks

  • Impossible Kicks, a brick-and-mortar sneaker resale business, launched in 2021.
  • The company had $15 million in revenue last year and raised $7 million in total funding.
  • Here’s the pitch deck that helped its co-founder John Mocadlo raise a $3 million Series A round.

In 2020, John Mocadlo sold his car dealership after spending 23 years in the automotive industry. He was looking for a new project. His brother, Wayne Mocadlo, suggested he put his decades of sales and marketing experience to work for a sneaker resale store.

Wayne Mocadlo was reselling sneakers himself and saw the potential to open a business in person. Together, the duo created Impossible Kicks, a physical store that resells streetwear and luxury sneakers.

“It all started with just a few hundred pairs of sneakers he had and hardly any money,” John Mocadlo said, adding that they had borrowed a hard money loan or funds from private investors backed by the government. ‘immovable. “Sales were so strong and there were so many people that we were able to start financing ourselves from the start.”

Impossible Kicks recorded $15 million in revenue in 2021, according to documents provided to Insider. It closed a $3 million Series A round in September, bringing its total funding to $7 million.

The first Impossible Kicks store opened in West Hartford, Connecticut, where the Mocadlos were based. Seeking to expand, the brothers sought a location in Florida, where the sneaker market was bustling, John Mocadlo said. Mocadlo approached a private investor and persuaded him to come out of retirement and join the Impossible Kicks team as a management consultant.

The investor invested $1.5 million in exchange for some equity – Mocadlo did not share the exact amount – and helped the team build its management staff and launch a storefront in Orlando , in Florida. Today, the company has 15 sites.

Mocadlo shared the 29-slide Impossible Kicks pitch deck used for the Series A funding round. He also offered his advice to founders looking for funding today, including what he considers the most difficult aspects. most important and overused in a pitch deck.

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