Isle of Wight designer set for a London store inspired by Guidomaggi

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A FASHION graduate from the Isle of Wight will open his first store in London later this year.

Scott G lived on the island, before going to Cardiff University to study Fashion Marketing Management in 2013, and tried to stay one step ahead in a notoriously volatile industry.

Among other things, his new store aims to be the first in the UK to specialize in elevating shoes – a type of shoe that includes a hidden sole and promises a subtle height increase of several inches while providing optimal comfort. .

Scott, 29, who is planning its grand opening in Southfields in December, said he took inspiration from market-leading company Guidomaggi, famous for its handmade shoes.

He said: “I am always proud to stay at the forefront of fashion, and one day my dream is to open another store on the island.

“I first learned about elevating shoes about five years ago, and at five feet nine inches, I wanted to be a few inches taller without having expensive and potentially dangerous surgery.

“The problem was, for every £ 40 pair of shoes I invest in, I would wear them in a matter of months because they were poorly made and mass produced.

“I got acquainted with an Italian company named Guidomaggi which specializes in high end elevating shoes that last indefinitely and look fantastic, so I decided to open a store to promote top brands. plan.”

Scott with the Guidomaggi Worth Avenue shoes.

Guidomaggi’s world-leading elevator shoes were recently on display at Florence’s three-day super show, Pitti 100, and Scott is hoping to make it to similar shows when pandemic travel permits.

He added: “These are tough times for the fashion industry, as many of the world’s biggest catwalks currently have to be viewed virtually by those of us in the UK.

“After talking to clients, I decided to go for the high end. I am extremely excited, we have moved into a site with unlimited potential and hard work is underway to turn an empty envelope into a great showroom! ”

In addition to Guidomaggi, Scott intends to stock a variety of other contemporary fashion brands and a range of eye-catching accessories from both global companies and exciting independent designers.

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