Keds Announces Partnership with IMG as the “Official Sole” of New York Fashion Week: The 2022 Shows
Keds’ First Innovative Collaboration Will Debut With A Trending Fashion Brand Maisie Wilen. Maisie Schloss, a Parsons School of Design alumni, formerly named womenswear designer at Yeezy, Kanye West’s fashion brand, before launching her own fashion brand, Maisie Wilen. The first exclusive look from the limited-edition Keds shoe collection will debut at the Maisie Wilen Fashion Week showcase on Saturday, February 12, 2022.
“Keds has been the “sole” of footwear since its beginnings in 1916. Our ability to partner with IMG and innovative designers such as Maisie Schloss, further reinforces our long history of providing Keds consumers with fashionable and fun footwear that transcends age and borders,” says Jen Lynch, vice president and general manager of Keds. “Partnering with IMG, as well as working with Maisie and her team, has been a joy; something we hope our consumers will feel when wearing our product.”
The collaborative shoe capsule, available later in 2022, reimagines Keds’ iconic silhouettes through Maisie’s vibrant lens. “Working with Keds on this remarkable female-led collaboration has been a dream,” says Maisie Schloss, creative director at Maisie Wilen. “Keds will help bring an exciting and fun element to complement each of our presentation looks.”
Keds will continue its partnership with IMG during New York Fashion Week in September and will unveil another footwear collection later this year. “This partnership will go far beyond New York Fashion Week, and we look forward to bringing together these passionate teams to celebrate creative minds and explore what the future holds,” said Patrick Connors, senior vice president of global brand partnerships for IMG fashion events and properties. Further details regarding this collection will be announced in the coming months.
For more, follow @Keds, @NYFW and @Maisie_Wilen.
For over 100 years, Keds has been making timeless, comfortable and accessible footwear so consumers can step out into the world their way. Since the creation of the iconic Keds Champion “sneaker” in 1916, Keds has believed that when we feel comfortable inside and out, we can leap forward and leave our mark on the world. world. This belief continues to inspire and motivate us every day. We design every product to support everyone – to give them the versatility, comfort and style they need to confidently live as themselves.
Keds. Wear yours.
Keds is a division of Wolverine Worldwide, the world’s leading manufacturer of casual, work, outdoor, athletic and children’s footwear.
Maisie Wilen is a women’s clothing brand launched by Maisie Schloss in June 2019. Schloss, originally from Chicago, Ill., studied fashion design at Parsons before starting her career as a designer for a global swimwear brand in New York. Shortly after moving to Los Angeles where she worked at YEEZY as an assistant before quickly becoming a womenswear designer within the brand. Admiring his unique style and talent as a designer, Kanye West provided Schloss with seed funding and support, enabling it to launch Maisie Wilen.