KFC’s £198 Twister Stand touted as the next It bag – except among vegans | Food industry
US fast food chain KFC has launched a £198 insulated leather handbag for the UK market, designed to hold one of the chicken chain’s Twister Wraps.
The “Wrapuette”, inspired by the 2000s Baguette bag popularized by fashion brands such as Fendi, Dior and Gucci, is sold in limited edition via KFC’s online site. store.
According to its website, all proceeds will go to the KFC Foundation which it says “supports grassroots non-profit organizations that empower young people across the UK, helping them realize their potential and build a future. positive”.
The handbag is available in grained or textured leather in KFC’s signature tomato red, and features a monochrome image of Colonel Sanders and a set of Y2K-style charms spelling KFC. It is lined with an insulating layer to keep food warm.
KFC says it runs a waiting list for the bag. A KFC spokesperson would not reveal the quantity produced, saying “the numbers are extremely exclusive at this time.” They added that the bag was “made from Italian leather and handcrafted on Savile Row.”
“I love it,” said fashion stylist Natalie Hartley, who added her name to the waitlist. “It’s so smart. No one would expect KFC to release a collectible handbag.
“They hit the nail on the head by opting for the Y2K trend. The Baguette bag is iconic. Hartley notes that the shape of the bag is a “bit streetier” than that of the original Baguette.
The Baguette bag, originally designed by Silvia Venturini Fendi in 1997, was so called because, wrote Vogue’s Laird Borrelli-Persson in a 2015 retrospective from the It bag: “This little crossbody bag tucks under your arm as easily as the long crusty French bread it takes its name from.”
Hartley, who runs her own vintage shop, Chillie London, and already owns a KFC bucket hat, hopes to add the Wrapuette to her collection. Although she won’t sell it immediately, she envisions a strong return on this one.
Hartley can see the fashion crowd buying it (“They’ll find it ironic”), along with “all those celebrity kids — unless they’re vegan.”
“It taps into that social media-savvy Gen Z cohort,” says Jane Collins, footwear and accessories editor at trend forecasting agency WGSN. “It plays on the logo mania that was so big at that time, as well as the high-low trend with its high price tag. It will be on eBay in a few minutes.