Louboutin dives into augmented reality for its spring / summer 2022 men’s collection – CR Fashion Book



Christian Louboutin has unveiled its Spring Summer 2022 men’s collection using augmented and virtual reality. The designer took advantage of the era of working from home, exploring digital territories with Loubifuture, the name of his latest collection

Beginning with a music video featuring pop star Julien Granel, Loubifuture creates a unique and colorful experience. The virtual reality experience leads to a double exhibition hall, where you can see the presentations of the latest collection. The first room is a celebration of their new sneaker, the Arpoador, where five sneakers are on display. By clicking on each displayed sneaker, you can view a 360 degree rotation of the models, which showcase each part of the sneaker. The sneakers, which are available in five different colors of black, beige, red, gray and white, contrast perfectly with the purple and blue background of the showroom.

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When you leave the first room, a roller coaster takes you to the second room. The roller coaster takes you on a track around purple arcades, smoke and a rainbow-shaped tunnel. The second room, the Argosphere, presents the rest of the collection, with handbags and shoes, with their famous red background. The shoes, designed in black calfskin and silver antispecchio, are decorated with buckles, spikes and a light sole. The accessories on display showcase three of their latest additions, the BackParis backpack, the LoubiTown clutch and the Ruistote bag, which come in silver, black and red colourways.

Each item can be scanned via a QR code, which gives you details and prices on the items. Discover the Loubifuture augmented reality collection by Christian Louboutin on loubifuture.christianlouboutin.com.


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