MADWOMEN x Reebok Classic Leather Sneaker Collaboration Release Details
Mark: WOMEN xReebok
Model: Classic leather
Release date: June 24
To buy: Reebok’s on line shop
Editor’s notes: After bonding with the guys at Bodega and JJJJound, Reebok said the next (collab, that is) is for the ladies.
After their first tie in 2021 for Reebok’s annual It’s A Man’s World (crossed out) campaign, the Boston-based footwear brand is back with the ladies of MADWOMEN.
Reebok lets the brand call the shots, with MADWOMEN reworking Reebok’s classic 2021 leather shoe to their liking.
The classic Reebok x MADWOMEN leather – launched in Thirsty Blue and Purple Oasis – features a pastel ombré effect on the layered suede and leather upper, complemented by a comfortable underfoot action thanks to the shoe’s fuzzy lining.
The spirit of partnership captures the moment throughout the shoe as MADWOMEN and Reebok logos clash on the tongue and get a trippy treatment on the insoles.
Like its previous Club C Double Geo collaboration, MADWOMEN dresses its Classic Leather trainers with a translucent, frozen outsole, complete with the collective’s wavy branding.
Led by Marlen Stahlhuth and Larteyley von Hippel, MADWOMEN travels the world connecting creative women who share similar values but come from diverse backgrounds, ultimately fostering a space where diversity and empowerment are at the forefront.
So what does MADWOMEN look like? According to the Berlin-based agency’s Instagram bio, it includes “dope ass women who we admire for their creativity, confidence and power.”
Essentially, MADWOMEN’s latest Reebok sneaker pays homage to the many badass women who make up the collective, with even a few members of the brand leading the campaign.
As a woman who lives for female-led sneaker collaborations, I’m here for MADWOMEN’s latest spin on Reebok Classic Leather sneakers and visually captivating fashion-forward women’s campaign.
MADWOMEN’s latest Reebok collaboration confirms the enormous power of a group of pioneering women equipped with the right pair of icy kicks.
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