Marc Fisher Footwear Company Licenses Global Footwear Brand EARTH SHOES in US and… | Your money
New York, New York, June 07, 2022 (GLOBE NEWSWIRE) — Marc Fisher Footwear Company (“Marc Fisher”), one of America’s largest privately owned multi-brand footwear companies, with a portfolio that includes many of the recognizable and iconic American brands, today announced that it has entered into a multi-year agreement to license the Earth® brand for men’s and women’s footwear.
Effective November 1, 2022, Marc Fisher Footwear will design, produce, market and distribute Earth® brand footwear. Additionally, they will begin operating the Earth® shoes website with the acquisition, including operating its customer acquisition, digital marketing and customer service businesses. The Marc Fisher Footwear team currently operates three other websites in the Marc Fisher Footwear portfolio and will implement the website platform on Shopify.
Earth® is a long-standing footwear brand with over 50 years of wellness heritage sold online and in-store. Committed to a sustainable future, Marc Fisher Footwear’s latest addition to their portfolio, which conscientiously makes shoes that are good for the customer and the planet, was very intentional.
“Earth® is an authentic brand of comfort footwear, and we are excited about the opportunity to create an ingenious and innovative collection of sustainable footwear with environmentally friendly materials and expand the product assortment to a market even broader consumer base,” Marc Fisher, CEO, said. “Our plan is to invest in the innovation and sustainability of Earth products while expanding their digital footprint and reach to this sustainability-minded community.”
Susan Itzkowitz, President of Licensed Brands for Marc Fisher Footwear, comments: “We have had tremendous success in the area of comfort and our belief is that wellness and foot health are all linked and that creating footwear durable and modern fashion is something the customer wants. Earth® brand footwear has the potential to grow, both with its website and in the broader wholesale market, to become a significant addition to our diverse portfolio of owned and licensed brands. Our design, sales and sourcing expertise will allow us to grow this iconic brand even further and position Earth® as one of the premier global brands of sustainable comfort on the market today.
“We are thrilled to partner Earth® with Marc Fisher Footwear and look forward to leveraging their industry insights to position Earth® as the leader in sustainable comfort footwear,” added William Sweedler, President of Windsong Global, majority owner of the Earth® brand. “Combined with their strong distribution network and strong digital and e-commerce team, we believe they will accelerate growth, increase brand awareness and position Earth® in the comfort footwear category for the growing consumer-conscious customer base. of today’s environment.
The first collections under the direction of Marc Fisher Footwear will be launched at the August Fashion Footwear Association in New York (FFANY) show for delivery from spring 2023.
About the Marc Fisher Footwear Company
Founded in 2005, Marc Fisher Footwear Company is a leading full-service, product-focused fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic leadership for each brand in the portfolio, which includes GUESS, G by Guess, Tommy Hilfiger Women and Men, Calvin Klein Women and Men, Easy Spirit Women and Men, Bandolino, Nine West, indigo rd., UNISA and Sigerson Morrison as well as the eponymous brands – Marc Fisher and Marc Fisher LTD Women and Men.
Our diverse portfolio of globally recognized brands – available nationally and internationally through wholesale and retail channels – spans all price points and distribution channels, consistently catering to the widest range of consumer needs. when it comes to fashion shoes, from classic to contemporary, from sports to apparel, from men to women.
Based in Greenwich, Connecticut, with new showrooms in New York, Marc Fisher Footwear is sold globally through department stores, specialty stores and e-commerce channels.
About Windsong Global:
Windsong Global LLC is a leading private investment firm focused on the branded consumer sector. Since its inception in 2006, Windsong and its predecessor funds have completed 60 transactions and total more than $10 billion in enterprise value. Windsong has been an active investor in the fitness, beauty, personal care, apparel/accessories, consumer technology and e-commerce industries. Past and present owned brands in the growing portfolio of Windsong and its subsidiaries include Brut, Tone It Up, Swims, Robeez, Earth, Piloti, Lilah B, Revive, Gaiam, Martha Stewart, Robert Graham and Cloudveil Outdoor.
For more information, visit www.windsongglobal.com