NBA Insider & Sneaker Reporter Travis Singleton releases his own official basketball [SR1’s]

Courtesy of Travis Singleton

NBA and sneaker journalist Travis Singleton recently dropped his own shoe called SR1 [Sneaker Reporter] 1.

According to, all custom shoes are handcrafted by an Italian master craftsman using pristine Italian leather. Each pair of shoes designed is unique, combining traditional craftsmanship, quality and modern style for a perfectly Italian product.

It’s been almost four years since I sat down with the Boston, Massachusetts, and one of the top basketball reporters in the NBA. Last time we talked about his background and how he turned his passion for sneakers and the NBA into his dream job for The fashionable magazine.

Now, Singleton recently spoke to about creating his own custom shoe and successful clothing line.

1. Can you tell us how long the idea of ​​creating your shoe has been in the making?

Singleton: I’ve been thinking about making a sneaker for as long as I was a sneakerhead. I released my album last year and a friend of mine was like you could be the first NBA reporter to have his own basketball too. The opportunity was presented to me in June and I worked on it behind closed doors. It’s about being an independent brand and monetizing our own stories. We are the culture, so I wanted to be able to express myself through colors.

2. Where did you get your inspiration for the design of the shoe?

Singleton: So the company approached me with the opportunity to use their silhouette but I can own my colorways. Colorways bring a sneaker to life and that’s what I was able to do working with them.

3. Will there be other designs and colors in the future?

Singleton: We already have the SR1 High & SR1.5 in the works and crazy colorways for the SR1 before the end of the year. I’m a Christmas Eve baby, so we have a Christmas colorway. I definitely have Boston colorways because it’s my hometown. We also have a Colorway for my non-profit organization Kicks4Grades in the works. Just know that I’m ready to go as far as I can. Without God, none of this would be possible truly blessed to express myself.

4. Do you plan to enrich your trainer line by tapping into a clothing line?

Singleton: We certainly also have the clothing line that has been very successful in the past, so we want to make sure we continue that. Shirts, crop tops, hoodies, joggers to name a few.

5. Where do you plan to sell your shoes?

Singleton: They are going to be online right now but I wouldn’t mind having the SR1s in local stores. Thank you for all the people who have already bought pairs it has been crazy support.

You can pick up a pair of your very own SR1s at www.aliveshoes.comand make you follow The Sneaker Reporter on all Soci

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