New Balance releases awesome 990v5 vegan sneaker

The “v” in New Balance 990v5 now stands for vegan. While the next 990v6 sneaker is still on the minds of many, its 990v5 predecessor will hit the European front later this month with a twist. As New Balance continues its efforts to find new ways to boost the 990 series, the latest 990v5 shoe gets an all-vegan construction.

No thanks, I’m vegan — The sneaker comes in a gray color scheme that seems to dress New Balance’s best releases, like the Salehe Bembury 574 and “Version Series” 990. On the upper, mesh sits under vegan suede overlays for add breathability. The cushioning and tread on the soles make this a shoe that can withstand daily use, a familiar element to New Balance’s reputation as the king of dad shoes.

Additional details come in the form of a green “V” logo on the heel, a nod to its durable composition, and the Roman numeral for five. The pop of green is also a tribute to the pair’s ‘green’ ethos and a familiar American flag on the tongue is always front and center.

New balance

Talk the talk and walk the walk – Announcing a vegan sneaker seems like an attempt to distract from all the Made in USA legal attention, but for a good cause. Although New Balance typically uses materials like suede and pigskin leather in its releases, swapping animal materials for rubber, plastic, and vegan alternatives is a step in the right direction.

As consumers push companies to adopt more sustainable practices, vegan makeups are still an untapped sector of the footwear market. Adidas and Nike are on the right track with their eco-friendly initiatives, but leather and suede remain major components in sneaker construction.

As of now, the vegan New Balance 990v5 will hit select stores in Europe from January 21 for $297. Hopefully New Balance’s innovation will start the conversation for more top brands to offer products made without animal materials. If vegan food and clothing are a norm, why shouldn’t sneakers?

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