Nike invests the giant screen of Cross Shinjuku Vision with 3D sneakers… and cat paws
The popular 3D screen is not just for cats more.
Nike Japan took over the giant screen Cross Shinjuku Vision for the week of March 21 to showcase Nike Air Max for the model’s 35th anniversary during #AirMaxDay on March 26. The screen has shown different Air Max models over the years with colorful 3D graphics and sound effects.
With the week of March 21 already over, Nike Japan has uploaded a video of the announcement to its Twitter account for those unable to travel to downtown Tokyo.
— Nike Japan (@nikejapan) March 22, 2022
The 30-second ad also features a sneak peek of another popular Cross Vision character, so watch until the end!
▼ If you are a sneaker enthusiast, you might know exactly which Air Max model this is.
The video begins with a Nike shoebox and what appear to be black, red and white balloons morphing into a pair of Air Max 1s first released in 1987.
▼ Same model, different color palette.
The shoes disappear behind a pair of sliding paper screen doors, then reappear as a pair of shoes in shades of orange, red and black.
▼ Air Max comes in a ton of different colors and styles to fit your personality.
▼ Do you like flowers? Put them on your shoes!
Then they undergo a few more design makeovers before appearing to fall apart and disappear into their shoebox.
▼ Wait… this isn’t for you, kitty!
And if you watched the video, yes, you’re right! These are the paws of the famous cat Cross Shinjuku Visionwho decides to appropriate the Air Max 1. What a cat would do with a pair of Nike, one can only imagine.
Many Nike fans around the world responded to the Tweet expressing their love for Air Max:
“The first pair of shoes I bought with my allowance were Nikes! »
“It brings back memories for me.”
“I really want them.”
March 26 was Air Max Day, so sadly the announcement is no longer livestreamed. But this Tweet will be on the account for a while, so you can watch it any way you like!
Sources: Twitter/@Nike Japan via Neto Rabo, Nike
Images: Twitter/@Nike Japan
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