Patta x New Balance 990v3 Sneaker: Release date, price

Mark: New Balance x Patta

Model: 990v3

Release date: September 30

Price: $220

To buy: Patta (30/09) and New Balance (10/07)

I’ll be honest, I was pretty much convinced that New Balance and Patta had hit their peak when they ditched those peach-perfect 991s in the middle of last year, but when the Dutch label’s Timothy Sabajo s took to IG to reveal the backs of a pair of 990v3s last week, I had to rethink a bit (I was wrong).

Fusing classic NB notes with signature Patta style, the two brands have delivered a 990v3 in a colorway that probably shouldn’t work on paper, but on a sneaker.

Fluorescent green accents complement an allover “Olivine” hue, which sits atop a white and gray midsole decorated with a neat speckled effect.

To the rear, the 990v3 features subtle Patta P script and branding to the heel counter, which is also accompanied by NB’s “Made In USA” design.

For Patta and NB – as two family brands – emphasizing the importance of family was paramount this time around.

The “Keep Your Family Close” mantra played a key role in bringing the collection to fruition, something that led to children’s sizes alongside adult sizes for the first time. 990v3s for your kids, grandma and old man if you want.

If outfitting the whole family in the same sneakers wasn’t enough, Patta created a capsule collection to complement the shoes. Crewneck sweatshirts are joined by sweatpants and tees in the same bold green featured on the sneaker.

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