Peter Moore, Creator of Jumpman Logo and Air Jordan 1 Sneaker, Dies at 78

Peter Moorean iconic designer who helped launch the Michael Jordan sneaker brand, who died Friday at the age of 78, according to Business Intern and the statements of Nike and Adidas.

Moore is credited with designing the jumper logo, the wings the emblem and the Air Jordan 1 sneaker, which is still one of the most relevant footwear in today’s culture. There are still no details regarding the cause of death, but Nike’s Jordan Brand VP Howard “H” White released a statement expressing the company’s deepest condolences to the Moore family.

“We are deeply saddened by the loss of Peter Moore, a iconic designer, whose legacy will forever be linked to the Jordan brandand the sneaker culture he helped create,” White said. “We extend our deepest condolences to the Moore family during this time.”

Peter Moore, an Adidas legend

After helping the co-founder of Nike Phil Knight making the Jordan brand what it is today, Moore spent a few years rebranding Adidas. Moore redesigned the Adidas logo for the triangular three-stripe emblem that currently exists.

“The Adidas family is saddened by the passing of our dear friend Peter Moore,” Adidas said in a statement. “Our hearts go out to Peter’s family, friends and all who knew him. Peter was a true legend and icon in our industry, and it’s impossible to overstate the impact he had on Adidas. He will be greatly missed and his legacy will live forever.”

Moore, who was known as a humble and hardworking man, will forever be remembered as a pioneer in the sneaker industry. He retired in 1998 after helping launch Adidas America but continued to create art well into the 2010s.

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