Razer’s green sneaker collaboration with Cariuma could help save 1 million trees

Popular gaming and lifestyle brand Razer has teamed up with sustainable footwear brand Cariuma to release sneakers as part of its “Go Green” initiativespecifically to help reach their goal of saving 1 million trees.

Cariuma is a sneaker brand dedicated to using only sustainable materials and maintaining ethical operations and manufacturing that have similar reforestation goals in mind; ideals that make him the perfect collaborator in the long-standing goal of Razers. For every pair of shoes sold, Razer and Cariuma have pledged to save 10 trees through an existing partnership between Razer and the association. International custody.

Razer has created several sustainability pledges in recent years as part of its #GoGreenWithRazer initiative that has seen the release of product lines designed to raise awareness of global issues, as well as public partnerships with eco-responsible brands to try to help solve them.

One such previous example is Razer’s work with ClearBotthe marine litter cleaning robot, as well as its Kanagawa Wave clothing line made entirely of marine plastics recovered from beaches.

While lacking the iconic Razer RGB Chroma lighting, the Cariuma shoes come in high or low top styles with two different color options available. The shoe is made entirely from GOTS (Global Organic Textile Standard) certified cotton and a natural rubber sole, and all four variants feature Razer’s sustainability mascot “Sneki Snek”, a character that has appeared prominently on “Save the trees” campaign.

The low-top variant of the sneaker sells for $89 (around £65 / AU$125) while the higher-end style is priced at $98 (around £75 / AU$140). Currently, the goal counter sits at just over 900,000 trees saved, with hopes that the number will top one million by the program’s anniversary in March 2022.


Opinion: I’m glad someone shouted about it

I’ve spoken quite candidly about my own “eco-anxiety” and the effect modern human life has on our planet, so while I appreciate that criticism is found regardless, I’m soothed that some companies are really making a fuss trying to do better.

Razer is hardly going to fix the world, but it’s certainly shouting louder about sustainability than many other gaming and lifestyle brands with a similar community platform, and after interviewing senior reps about its intentions, efforts seem sincere.

Product releases for charity campaigns and the Sustainable Development Goals are nothing new, because while it would certainly make more sense for cash to be donated directly to the goal, people at home would rather get something in return for their investment.

At the very least, Razer is using its large public platform to educate its fans on green issues so that even if gamers aren’t buying any merchandise, they are better informed about issues related to our environment. It’s not perfect, but in a world where it feels like most companies just do nothingI’m thrilled that tech brands like Razer are dedicated to trying to do good.

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