Sneaker Giant Adidas and Ready Player Me Team Up to Launch AI-Generated Avatar Creation Platform

The German multinational that manufactures sports shoes, sportswear and accessories, Adidas announced on Tuesday that the company is collaborating with Ready Player Me, a cross-game avatar platform for the metaverse. Adidas and Ready Player Me will launch an AI-powered, personality-based avatar creation platform, featuring Adidas Originals’ Ozworld footwear collection.

Adidas collaborates with Ready Player Me

Adidas continues its path to metaverse collectibles and non-fungible tokens (NFTs) as the company announced its partnership with Ready player me Tuesday. Basically, Ready Player Me is a cross-app avatar platform designed specifically for the metaverse.

Ready Player Me’s technology allows people to explore different virtual metaverse worlds with a single identity. The platform launched by Adidas Originals is tied to the company’s latest Ozworld shoe release.

Sneaker Giant Adidas and Ready Player Me Team Up to Launch AI-Generated Avatar Creation Platform
The personality-based AI-generated avatar creation platform is set to launch on April 8, 2022.

The futuristic sneakers bearing the Ozworld name were originally released in the 90s and featured a dynamic cushioned adiprene outsole and upper. By partnering with Ready Player Me, fans will be able to create metaverse avatars that use Adidas Ozworld branding.

“Each unique avatar will be able to roam the web through a bespoke partnership with Ready Player Me,” Adidas said on Tuesday. “This is the first brand partnership that pushes the boundaries of the platform – providing interoperability in generative avatars with over 1,500 different metaverse apps and games.”

Adidas tested the NFT waters with many different ideas as the company revealed that it had partnered with Coinbase and The Sandbox in late November 2021. The following month in December, Adidas collaborated with the Bored Ape Yacht Club (BAYC) NFT project.

After that, Adidas Originals launched an NFT collection with Punks Comics, Gmoney and the BAYC project. The company’s Adidas Originals NFT compilation was also one of the top NFT projects in terms of sales volume.

Sneaker and sportswear giant to launch personality-based model AI generated avatar creation platform April 8. Adiclub members and Adidas NFT holders will have early access to the metaverse and on April 28 the first installment of avatars will be launched.

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What do you think of Adidas’ partnership with Ready Player Me and the Ozworld metaverse push? Let us know what you think about this topic in the comments section below.

Jamie Redman

Jamie Redman is the news manager for News and a fintech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He is passionate about Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written over 5,000 articles for News about disruptive protocols emerging today.

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