Sneaker Giant Adidas and Ready Player Me Team Up to Launch AI-Generated Avatar Creation Platform
The German multinational that manufactures sports shoes, sportswear and accessories, Adidas announced on Tuesday that the company is collaborating with Ready Player Me, a cross-game avatar platform for the metaverse. Adidas and Ready Player Me will launch an AI-powered, personality-based avatar creation platform, featuring Adidas Originals’ Ozworld footwear collection.
Adidas collaborates with Ready Player Me
Adidas continues its path to metaverse collectibles and non-fungible tokens (NFTs) as the company announced its partnership with Ready player me Tuesday. Basically, Ready Player Me is a cross-app avatar platform designed specifically for the metaverse.
Ready Player Me’s technology allows people to explore different virtual metaverse worlds with a single identity. The platform launched by Adidas Originals is tied to the company’s latest Ozworld shoe release.
The futuristic sneakers bearing the Ozworld name were originally released in the 90s and featured a dynamic cushioned adiprene outsole and upper. By partnering with Ready Player Me, fans will be able to create metaverse avatars that use Adidas Ozworld branding.
“Each unique avatar will be able to roam the web through a bespoke partnership with Ready Player Me,” Adidas said on Tuesday. “This is the first brand partnership that pushes the boundaries of the platform – providing interoperability in generative avatars with over 1,500 different metaverse apps and games.”
Adidas tested the NFT waters with many different ideas as the company revealed that it had partnered with Coinbase and The Sandbox in late November 2021. The following month in December, Adidas collaborated with the Bored Ape Yacht Club (BAYC) NFT project.
After that, Adidas Originals launched an NFT collection with Punks Comics, Gmoney and the BAYC project. The company’s Adidas Originals NFT compilation was also one of the top NFT projects in terms of sales volume.
Sneaker and sportswear giant to launch personality-based model AI generated avatar creation platform April 8. Adiclub members and Adidas NFT holders will have early access to the metaverse and on April 28 the first installment of avatars will be launched.
What do you think of Adidas’ partnership with Ready Player Me and the Ozworld metaverse push? Let us know what you think about this topic in the comments section below.
Image credits: Shutterstock, Pixabay, Wiki Commons
Warning: This article is for informational purposes only. This is not a direct offer or the solicitation of an offer to buy or sell, or a recommendation or endorsement of any product, service or company. bitcoin.com does not provide investment, tax, legal or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.