‘SNL’ parodies Kanye West’s visit to Skechers in commercial parody – Footwear News

Kanye West’s unauthorized visit to Skechers headquarters has been given the “Saturday Night Live” treatment.

In a new skit from last night’s episode of the show, cast members portray fictional Skechers employees talking about the company’s reaction. In its own ironic way, the show taps into the event with a lighter approach.

“Like the rest of the country, we were appalled by Kanye’s horrific comments, and swore never to work with him in any capacity,” cast member Cecily Strong says in the clip. “But, can we also point out, of all the companies he could have approached and been rejected by, he chose Skechers.”

In real life, West made an unannounced visit to Skechers’ Los Angeles office on Wednesday – where he began filming without permission and was escorted off the premises.

“Skechers does not contemplate or intend to work with West,” the brand said Wednesday. “We condemn his recent divisive remarks and do not tolerate anti-Semitism or any other form of hate speech. The company would like to re-emphasize that West showed up without notice or invitation to Skechers headquarters.

The Skechers incident came after Adidas cut ties with West on Tuesday, following his anti-Semitic rants and controversial display of “White Lives Matter” t-shirts at his YZN SZN 9 Paris Fashion Week show. .

On the same day, Foot Locker Inc. told FN that Yeezy shoes would be removed from its retail floors. Gap, which saw its contract with Yeezy end in September, also said it shut down YeezyGap.com and took steps to remove Yeezy Gap products from stores.

In the days that followed, other brands and retailers issued statements rejecting anti-Semitism and distancing themselves from Yeezy products, including The RealReal, Fashionphile, Rebag, TJX Cos. and Peloton, among others.

SNL’s Colin Jost made a few jokes about TJMaxx and Peloton during his “Weekend Update” segment last night. “Is it just me or does half of the companies that dumped Kanye look fake?” Jost joked. “I saw the headline, ‘TJMaxx cuts ties with Kanye.’ I was like, did Kanye know he worked for TJ Maxx? Also, unless we already paired you with Kanye, you didn’t have to announce that you were cutting ties. We didn’t need Peloton to announce, “We’re not playing Kanye music anymore.” Thanks, Platoon. Now we can rest easy knowing we won’t hear “Gold Digger” while we’re having a heart attack on your bike. »

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