Thailand relies on creativity and technology to meet consumer demand for eco-friendly lifestyle products
The Thai government has made BCG’s business model a national program to foster sustainable economic development and help achieve environmental and climate goals. Thailand also said BCG is central to its chairmanship of Asia-Pacific Economic Cooperation (APEC) meetings throughout 2022.
“Thailand is at the forefront and forefront of BCG principles. We support and promote Thai designers, design-based businesses as good as Thai startups so that many will become role models for the industry,” said ML Kathathong Thongyai, an executive at the Ministry of Commerce’s Department for International Trade Promotion (DITP).
Consumers and businesses around the world are increasingly becoming environmentally conscious citizens. The Global Sustainability Study 2021 survey found that 85% of people around the world say they have changed their shopping behavior to become more sustainable in the past five years.
Renowned for their craftsmanship, Thai companies use design and technology to transform natural and industrial waste to produce a host of products that delight consumers, while ensuring sustainability.
“We have been using offcuts, scrap wood and sawdust in the products we export to Japan and elsewhere, but what we are doing now is getting to the root of the problem by building zero waste into the design from the start,” said Mr. Jirachai Tangkitngamwong, R&D and Marketing Director, Deesawat Industriesa furniture and flooring manufacturer that presented its new collections during Milan Design Week.
The company is one of the recipients of the DEWA/DEWI label, an acronym meaning Design from Waste of Agriculture and Design from Waste of Industry, issued by the government of Thailand promote initiatives developing the creative use of recycling and the development of new environmentally friendly materials in the manufacture of lifestyle products.
Another recipient of the label, new arrival, best known for its Qualy brand, produces decorative objects in natural and recycled materials, fishing nets, plastic bags and bottles. The company, which regularly participates in world interior decoration fairs, exports its ecological products to more than 50 countries.
A fashion shoe manufacturer named UPCYDE, which aims to foster sustainability in the the fashion and agricultural industries, by recovering part of the vast volume of agricultural waste, have also received the label. UPCYDE mixes dried banana leaves with rubber to create a more durable material called leaf leather.
As sustainability becomes the societal goal that shapes the world, promising potential awaits both creators of eco-friendly products and consumers, raising hopes that a greener world can certainly be achieved.