The Runway of Dreams Foundation will make its debut in Los Angeles
Runway of Dreams Foundation is heading to Los Angeles.
Based in New Jersey, the non-profit organization, which works to foster the inclusion of people with disabilities in the fashion industry, will unveil its first LA show on March 8 at NeueHouse Studios in Hollywood.
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Titled “A Fashion Revolution,” the presentation will feature designs from title sponsor Kohl’s, as well as Target, Zappos.com, JCPenney, Tommy Hilfiger Adaptive, No Limbits and Stride Rite. All retailers and brands will feature models of adapted clothing and footwear designed for people with disabilities (details include the use of magnetic buttons and velcro, for ease).
“We made a commitment in 2018 to add one city each year outside of New York Fashion Week,” said Mindy Scheier, who founded the organization in 2014.
In addition to presenting regularly in New York, the show has already expanded to Las Vegas and Miami to spread its message of inclusion and raise funds. Now the team is looking to LA
“We felt there was no better place to go than the west coast to have a bicoastal approach,” Scheier continued. “And one of the things that we really like to say is obviously Hollywood is the land where dreams come true, and we couldn’t think of a better place to get a lead.”
A fashion designer by trade, Scheier is the mother of a child with muscular dystrophy, Oliver, she explained.
“We learned early on that he was going to really struggle with day-to-day chores, one of which is the thing I love more than anything and that is getting dressed every day,” she said. declared. “For Oliver, it was a daily reminder of what he couldn’t do, like using buttons and zippers. When he was of age, he wore sweatpants every day, until the age 8. One day he came home and said, ‘Mom, I want to wear jeans like everyone else wears.’ »
His words inspired her to start the foundation.
“How heartbreaking that my 8-year-old had to remind me of the power of clothing and the fashion industry when it comes to your level of confidence and self-esteem,” she added. “I couldn’t imagine how the almost 1 billion people on our planet, who have a disability, deal with clothing challenges.”
The Runway of Dreams Foundation’s first fashion show took place in 2016, featuring designs solely by Tommy Hilfiger. Going forward, Scheier hopes to continue adding brands to the list. Last year’s shows garnered around 5.2 billion views and impressions, noted Scheier – who also runs Gamut Management, a talent management and consulting firm exclusively for people with disabilities. “It really has an impact.”
After the LA show, featuring more than 60 models, the foundation will be back at New York Fashion Week.
“We intend to grow exponentially, not only in our shows – and we really hope to have a global footprint with our shows as well – but also with the direct link to the pillars for which we fundraise,” said Scheier about planning ahead. “There are the scholarship programs for students who focus on coping as their future, as well as our college club programs, which we have at over 17 universities across the country, as well as our scholarship program for wardrobe, of which I am personally very proud. de, which grants money to individuals, families, organizations to be able to afford new adapted clothing. No matter how much we get the product, there will always be a part of the population that cannot afford it due to medical necessity. We have implemented this program to be able to solve this problem.
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