TRUE LINKSWEAR ANNOUNCES NATIONAL SALES TEAM AND DISTRIBUTION NETWORK EXPANSION
Category-leading golf shoe brand Pacific Northwest aims for exponential retail growth
(TACOMA, Wash.) – TRUE linkswear (TRUE), creators of the most naturally comfortable and performance-oriented golf shoes, has undergone a major expansion of its national sales team and distribution network, and is aiming for exponential sales of green grass and large areas over the next five years.
To lead the construction of the company’s retail channel, TRUE has hired Washington native JD Rastovski as National Sales Manager (pictured above). Previously, Rastovski was the Pacific Northwest Territories Sales Manager for Parsons Extreme Golf (PXG). Previously, he spent two years at TRUE as Regional Sales Manager for the Western United States. Rastovski is joined by strategic sales director Sean Finucan, who has had successful outfits with PXG and Nike, and Green Grass sales director TJ Bordeaux, a top sales representative at johnnie-O for nearly six years. .
“Through our initial direct-to-consumer business model, we have been able to significantly increase our global brand awareness and have created a legion of TRUE brand evangelists who swear by our golf shoes,” says the President. of TRUE, Jason Moore. “With the growth of gaming globally over the past two years, now is an optimal time for us to lean heavily on retail sales in traditional locations.”
TRUE will add 16 outside sales representatives for the remainder of 2022 and is also building an inside sales team to handle an ever-increasing volume of inbound sales. Globally, it is associated with a transactional platform that facilitates online sales by converting currencies from dozens of countries. TRUE’s sales team will monitor and evaluate international direct-to-consumer sales to best determine the structure of its future global sales and distribution network.
“The demand for TRUE is there and I’m excited to lead the expansion of domestic and global retail sales,” Rastovski said. “We’re even more excited to give golfers everywhere the choice to play in the most comfortable shoe in the industry.”
Over the past eight months, TRUE has released several new designs, including All Day Rip Stop, Lux Sport and OG Sport, and introduced new colors and popular design variations like the Original 1.2, OG Feel and All Day Knit II. He also announced a team of professional brand ambassadors including PGA TOUR players Joel Dahmen and Chris Kirk, PGA TOUR player and co-founder Ryan Moore and LPGA Tour star Christina Kim. In November 2021, TRUE raised $11.25 million in funding from KarpReilly to accelerate the growth of its global business and brand.
About TRUE linkswear
TRUE makes naturally comfortable gear that’s ready to perform, from the rides to the streets. As a collective, we aim to inspire each other to achieve camaraderie, well-being and purpose in the pursuit of par. We are a group of family and friends dedicated to sharing our passion and enthusiasm for shoes and the game of golf with like-minded players. Born amidst the rugged golf landscapes of the Pacific Northwest, we use only the finest responsibly sourced materials to protect golfers from the elements and help them #enjoywalking.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on durability, performance and comfort with a modern, minimalist aesthetic that appeals to professional golfers, dedicated amateurs, avid recreational players and enthusiasts. new golfers. Several TRUE models, like the recent All Day Ripstop, are made almost entirely from recycled materials.
For more information: www.truelinkswear.com; @truelinkswear.
Content | Marketing | PR