Valentino Creates Special Limited-Edition Sneaker For Hypebeast Installation – WWD

Valentino is in a pink mood.

This week, the brand will partner with Hypebeast to open a Pink PP installation at its 41 Division Street store in Manhattan’s Chinatown, and will also create a special sneaker hue to celebrate the collaboration.

Pink PP is the name of the company’s fall collection designed by creative director Pierpaolo Piccioli. Although Valentino has always been associated with the color red, for the season Piccioli worked with the Pantone Color Institute to create a deep magenta pink hue that the brand has used on everything from mini dresses and straight pants to platform heels.

As part of the Hypebeast activation, Valentino is taking over the tiered store window facade, turning all windows into pink PP. The interior of the space will feature pink PP flooring, silver chrome furniture and mannequins dressed in pieces from the fall collection.

Only 20 pairs of Valentino Garavani Open Skate sneakers, which will retail for $1,430, have been created, and they are numbered and signed by Piccioli. It is made of calf leather, fabric and suede with a quilted fabric tongue, a leather label with Pink PP Limited Edition personalization, a transparent rubber outsole and Pink PP lettering in black.

The shoe will cost $1,430.

The installation will remain until October 3 and there will be an event at the space on Thursday.

Valentino Pink PP’s guerrilla installations and projections are on show in cities around the world this fall and include the façade of the rue Saint-Honoré boutique in Paris and takeovers of pink buses and telephone booths in London .

So far, installations have taken place at Antonio in Milan, Saks Fifth Avenue in New York and at Plastic Milan Club Night. Then Aranya in the coastal city of Qinhuangdao in China, as well as the Seoul Wave Art Center in the middle of the city’s Han River, Daphne NYC Club Night and Selfridges.

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