Vans syncs durable design and classic style in an all-new sneaker
When it comes to California cool, there’s no one quite like Vans. As one of the greatest sneaker brands of all time, it’s a label with plenty of iconic innovations. Vans’ latest innovation combines eco-friendly design with timeless Vans cool: Meet the Circle Vee. Representing a new step in the brand’s sustainability efforts, Vans examined every inch of the production process to ensure this could be a more thoughtful sneaker. It starts with the Circle Vee’s one-piece knit upper — made from 48% organic cotton, 47% hemp, and 5% nylon — which is stitched directly to the outsole. This approach reduces the need for additional adhesives and reduces overall production waste. The durable outsole is made from Vans’ all-new EcoWaffle technology; Made from responsibly sourced natural rubber instead of petroleum-derived synthetic rubber, it’s a more durable way to deliver the grip that Vans sneakers have been known for decades. In addition to designing an all-new sneaker, Vans directly supports the Tides Foundation in support of Ocean Conservancy, with $1 from every Circle Vee product sold going directly to the charity.
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