What a Running Drug Ad Would Look Like
I have been a sports person all my life playing sports or watching sports on TV. Of course, almost every TV show will have ads promoting something. The ones that catch my eye are the products to help some sort of medical condition. The ad may promote drugs to cure or alleviate an illness. Some conditions are serious and can affect your life in some way, such as pain or the inability to move freely. Conditions include COPD, arthritis, diabetes, obesity, or heart fiber. Most medications require a doctor’s prescription and are good for relieving many symptoms of the disease or condition.
Then the second part of the ad lists possible side effects such as higher risks of heart disease, stroke, tuberculosis, kidney failure, stomach upset and even death. Some of these side effects seem worse than the condition they are supposed to help.
I started wondering what an ad for the running business would look like. The ad begins: “Running is a preventative – and in some cases a cure – for various ailments a person can accumulate. This client tells us that he suffered from obesity, poor physical condition, high blood pressure and early signs of diabetes. The doctor suggests that physical activity such as running might relieve her symptoms.
The person decides to try this running activity to see if the ad was true. He goes to a store, buys a pair of running shoes and listens to the salesman give him some advice on running. He joined a running club to help motivate him and after a month of training he started to lose weight, lower his blood pressure and the signs of diabetes improved. This is when the second part of the announcement begins to take effect.
“Possible side effects of running can cause the person to breathe harder and sometimes have difficulty speaking a fluent sentence. The heart may begin to beat faster and reach higher levels than at rest. Hair can get dirty and damp from sweat which will look unattractive. In a few cases, a condition called “black toenail” may appear on the toes if you bought the running shoes from a discount store at a cheaper price.
“Other conditions include chafing on certain parts of the body such as the armpits and upper leg. These come from rubbing fat that your legs and arms had before. Your clothes – especially the socks on your feet – may begin to smell unpleasant to others after participating in the race Frequent washing of clothes will be required.
“While running with other runners you may notice them babbling in a strange language and using words such as fartlek, Max VO2, intervals, 5K, 10K, hit the wall, pronation, supination and the word marathon is often mentioned.When running, you may experience muscle pain in the lower legs and feet with the first doses of running, but this usually subsides after a week or two.
“Other, less severe side effects include losing weekends off due to driving to a race in another city. Spending a night out on Friday to celebrate the end of a work week will now be less common in because of having to get up early on Saturday to go to a run. Your colleagues will see this as strange behavior and recommend that you see another doctor instead of the doctor who prescribed the run. When you go out to celebrate and have a beer or two, it will no longer be for fun, but only as a carbohydrate replenishment drink after a marathon workout.Running can become addictive and a habit as a result of its use.
“But aside from these possible side effects, try your doctor’s prescription and see the improvement in your ailments.” Then the ad will ask an actual customer to testify and say, “I tried this running drug and can highly recommend it to improve your lifestyle.”
Then the sport you’re watching on TV comes back into action and you start wondering if running is the right prescription for you after hearing all the possible side effects it can cause.
Think positive and go for a run.